Millennials Have Replaced Baby Boomers as the New Power Spenders

Over the years, millennials have gotten a bad rep for being a group of kids who spend their paychecks on avocados rather than real estate, but that’s not actually the case. They still might buy a lot of avocados, sure, but in fewer than three years the oldest millennials will be turning 40, meaning a portion of that generation is entering middle age and their prime spending years. Not to mention that by next year, according to the Pew Research Center, this age group will overtake the Baby Boomers as America’s largest generation (with the most spending power). With that comes a bit of a shift in the retail market, specifically within home decor, as brands attempt to accommodate their newest biggest client.


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